The link relevancy tool helps identify your most relevant links and uncovers the ones that might be holding you back. While your competition is focused on metrics, you’ll fly under the radar with more relevant links. With every core update, Google is shifting away from link-focused ranking to using deep-learning AI to ‘understand’ your content and the relevance of your pages. The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.
It’s important to make your alt text as descriptive as you can without becoming too lengthy. Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers. For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3. The higher up the title is, the more relevant it is to impacting your search results.
A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines. The H1 tag is particularly important as it typically contains the primary keyword and summarizes the page content. While you’re optimizing your existing pages for specific keywords, you also need content ideas that not only are engaging but also relevant to your keywords. Tools such as the Blog Topic Generator can not only suggest topics but also provide search volume data for the keywords you plan to use.
The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike. Speed is becoming an increasingly significant SEO factor as search engines become mobile-first. Get a report detailing which assets may be optimized to increase the speed of your website by running a speed test on both mobile and desktop devices. Part of on-page SEO is ensuring your website is discoverable by search engines.
Publish High-Quality Content
You still need to optimize your site for SEO Anomaly local, voice, AI, and other specialized search types. A full-service SEO partner like WebFX, our parent company, provides you with all SEO services you need to ensure you’re ranking high on every platform that matters for your business. On-page and off-page SEO techniques can help your website rank higher on search engines, making it more discoverable to users. In this guide, we’ll dive into the main differences between on-page and off-page SEO. For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content.
Tool #5 – Ahrefs
Probably the most logical choice of meta description for such a recognizable product. Apple just highlights what has changed in the latest generation of its product. Organic traffic to one of our pages before matching search intent and after. In our example, that can be definitions of guest blogging and guest post. First, find a site that’s ranking for a keyword you want to rank for.
- Along with search intent, backlinks are one of the most critical ranking factors.
- In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website.
- That said, having a responsive website that can adapt to any device someone views it from is imperative.
- Lucky for all the SEO pros out there, that prediction has not yet proved correct.
But be sure not to neglect the other SEO performance factors for too long. And some on-page SEO factors have stronger weights in the algorithm than others. This approach gives you the data you need to market your business without violating privacy laws. You need data to run a successful online business in the modern world.
H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page. Internal linking also offers an opportunity for keyword placement. Use descriptive anchor text with relevant keywords to help search engines and users navigate your site more effectively. Using your main keyword in the meta description improves relevancy and helps search engines match your page with user queries. A precise alignment between the search term and your description increases clicks. Users see that your content matches what they seek, boosting engagement and sending positive signals to search engines.
Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best. Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization. Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it. After making your URLs user-friendly, you’ll want to make them SEO-friendly too, which I’ll explain in the following points.
